Deep Dive

Grow to Lead Workshops

Part 1 Masterclass _ Leadership Unlocked: How AI Agents Are Changing the Way We Connect

Welcome to the AI Leadership Roadmap—your gateway to mastering AI-driven leadership.

This comprehensive 9-part deep dive series is designed to take you from an AI user to an AI leader, equipping you with the skills and strategies to drive innovation and transformation in your organization.

Through interactive sessions, each available as a standalone experience, you’ll connect with peers and industry experts, engaging in thought-provoking discussions on the topics that matter most to your AI journey.

Whether you’re looking to enhance your AI strategy, optimize automation, or position yourself as a thought leader, this roadmap provides the practical insights and hands-on experience to elevate your AI leadership.

07/01/2026

What can you expect from this training?

Today’s leaders don’t just lead — they connect, influence, and stay visible in a fast-moving digital world. This masterclass explores how AI-powered agents can support inclusive leadership, smarter networking, and sustainable visibility — especially in high-impact environments like global congresses and events.

This is a two-part learning journey. Participation in Part 1 is required to join Part 2. ? Part 1 January 7 | 18:00–18:45 (CET) Focus: Building relationships that matter ? Part 2 January 14 | 18:00–18:45 (CET) Focus: Building your own AI Agent & deep dive into strategic networking

Strategic Networking with AI: Learn how to build real connections at scale—before, during, and after Web Summit—using smart, human-centered AI tools.

Meet ReachOut: Your AI Follow-Up Assistant: Discover how ReachOut helps you remember who you met, what you discussed, and when to follow up—with ready-to-use messages delivered right on time.

Plug & Play Blueprint: Walk away with a no-code setup to activate your own AI agent—boosting your visibility and leadership presence without the overwhelm.

What does it take to be a Change Maker? understand the fundamental qualities that set leaders apart in the modern world. Through self-reflection and guided discussions, explore the key attributes and mindset required to navigate and lead in an ever-changing landscape.
What can you learn from the best CEO champions? Uncover valuable insights into leadership strategies, decision-making processes, and the ability to drive positive change within their organizations
What core competencies do you need as a manager? Delve into the core competencies required for effective leadership today and those anticipated to be crucial in the future.
Self-reflection: Where are you? Assess your current position as a leader and Change Maker, align your goals with your current reality and set a clear path for your future development.
Which resources can you reactivate that you (may have) forgotten? Identify and activate the skills, experiences, and perspectives that can contribute significantly to your role as a Change Maker. Uncover hidden talents and capabilities that could be instrumental in navigating the challenges of the modern workplace.
Which beliefs shape your attitude and your daily decisions? Examine the beliefs that shape your attitudes and daily decisions. Understand how these belief systems influence your leadership style and impact your team and business.
What is stopping you from bringing yourself, your team, and your business success into the future? Through practical exercises and group discussions, develop strategies to overcome challenges, foster innovation, and propel your team and business toward a successful future.

What does it take to be a Change Maker? understand the fundamental qualities that set leaders apart in the modern world. Through self-reflection and guided discussions, explore the key attributes and mindset required to navigate and lead in an ever-changing landscape.
What can you learn from the best CEO champions? Uncover valuable insights into leadership strategies, decision-making processes, and the ability to drive positive change within their organizations
What core competencies do you need as a manager? Delve into the core competencies required for effective leadership today and those anticipated to be crucial in the future.
Self-reflection: Where are you? Assess your current position as a leader and Change Maker, align your goals with your current reality and set a clear path for your future development.
Which resources can you reactivate that you (may have) forgotten? Identify and activate the skills, experiences, and perspectives that can contribute significantly to your role as a Change Maker. Uncover hidden talents and capabilities that could be instrumental in navigating the challenges of the modern workplace.
Which beliefs shape your attitude and your daily decisions? Examine the beliefs that shape your attitudes and daily decisions. Understand how these belief systems influence your leadership style and impact your team and business.
What is stopping you from bringing yourself, your team, and your business success into the future? Through practical exercises and group discussions, develop strategies to overcome challenges, foster innovation, and propel your team and business toward a successful future.

Your take-aways from this training

The training is designed to empower (non-technical) business leaders with practical knowledge and strategies for leveraging generative AI within their organizations.

By focusing on real-world applications, pitfalls, and the balance between human intuition and AI capabilities, you will gain the insights needed to drive innovation, efficiency, and competitive advantage in your market.

A clear framework for relationship-driven leadership in the AI era

A practical approach to follow-ups that feel personal, not automated

A working blueprint for your own AI networking agent

A stronger sense of visibility, focus, and confidence going into the new year

What does it take to be a Change Maker? understand the fundamental qualities that set leaders apart in the modern world. Through self-reflection and guided discussions, explore the key attributes and mindset required to navigate and lead in an ever-changing landscape.
What can you learn from the best CEO champions? Uncover valuable insights into leadership strategies, decision-making processes, and the ability to drive positive change within their organizations

Who should attend this training?

If you’re a leader, manager, or aspiring change-maker seeking to harness the power of AI and drive your team towards innovative solutions, then this workshop is designed for you!

Who are the experts?

Benefit from the expertise of industry pioneer and AI Experts Begonia Vazquez Merayo and Katerina Andreeva

Begonia Vazquez Merayo

Transformation Architect | AI Strategist | Voice for Inclusive Leadership

Begonia Vazquez Merayo is one of Europe’s leading voices in leadership, cultural transformation, and the human side of digital change. With more than 20 years of international C-level experience in global corporations across brand management, organizational development, and innovation, she combines entrepreneurial vision with deep strategic expertise.

As the Founder & Managing Director of Why Consult, Begonia has advised executives and organizations on the future of work, supported companies in recruiting and retaining women up to boardroom level, and helped shape inclusive leadership cultures across industries.

She is also the driving force behind net4tec | 4 WoMen Careers in Technology, a global ecosystem that empowers women in tech through visibility, mentorship, and leadership development. Her latest initiative, The New Face of Leadership, explores how AI, diversity, and purpose are redefining leadership for the next era.

A serial entrepreneur, advisory board member, executive coach, and sought-after keynote speaker, Begonia inspires leaders to unlock the power of diversity, equity, and inclusion as strategic drivers of innovation—and to build workplaces where technology and humanity thrive together. Her mission: to shape a new leadership culture where AI amplifies human talent at the core.

Katerina Andreeva

AI Strategy and Transformation Consultant

Katerina Andreeva is an AI Strategy and Transformation Consultant with more than a decade of experience in data, automation, and organizational change. With a background as a Data and AI Architect at IBM, she has spent her career helping companies translate complex technology into clear business decisions and measurable outcomes.

As the Founder of The Brained Inc., she works with mid-sized US businesses to design AI strategies, implement intelligent automation, and build operating models that support sustainable growth. Her approach combines practical process mapping, leadership alignment, and a sharp focus on business value, enabling organizations to integrate AI without chaos or disruption.

Katerina’s work centers on making AI accessible for non-technical leaders. She guides companies through readiness assessments, upskilling programs, and strategic adoption roadmaps that prepare teams for the next wave of digital transformation. She also speaks publicly about AI, diversity, and the future of work, helping leaders understand how technology and human potential can develop in parallel.

A former engineer turned strategist, she brings a blend of technical depth and business clarity. Her mission is to help companies use AI not as a buzzword but as a strategic lever that expands capabilities, accelerates growth, and enables people to do their best work.

Begonia Merayo

Managing Director, Why Consult – Power of Diversity & Co-Founder, net4tec | 4 feMale careers in technology

Begonia is a trailblazer in the tech industry, recognized as a Women in Technology Game Changer and an Entrepreneur in Organizational Development, Diversity Management & Innovation Consulting. As a Transformation Enabler, Advisor, Connector, and Speaker, Begonia embodies diversity’s true power.

Her journey, marked by over 20 years of international management experience in brand management and innovation, she developed her executive C-Level profile driving business internationally, creating & turning around B2B/B2C brands and leading large multicultural teams.

Her pioneering spirit and passion for innovation have shaped her career to this day. As an entrepreneur Begonia works with the Why Consult expert team in the areas of diversity recruiting, organizational transformation and community building, while creating a strong international ecosystem with relevant stakeholders from the fields of innovation, diversity, digitalization and social impact.

Begonia stands for diversity, equity and inclusion and acts as an advisory board member, coach, mentor, and inspirational keynote speaker. She founded net4tec with the bold mission to close the gender gap in tech by lifting women careers with the power of community.

Maike Petersen

Partner, Why Consult & Digital Marketing Expert

Maike has been active in various management positions in marketing and as a consultant for change projects for over 27 years. She is passionate about the topics of digital transformation, change management, growth mindset, diversity & innovation, leadership, collaboration and co-creation. Maike drives forward the digitalization and change projects in the company with full energy like no other.

Future designer | JUST DO IT | Digital Transformation | Expert in monster projects

Join this Deep Dive Session and experience the difference!

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Price: 69€ (incl VAT)*

Unlock your potential, grow beyond and connect with your peers and experts on the topics that really move you forward.

Join us for our next Deep Dive Workshop and experience the difference.

Designed to transform your mindset and skills, learning today the skills for the future.

* Our net4tec Pioneer members benefit from a special rate of 49€ per workshop. Are you not a pioneer member yet?

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INSPIRE

We inspire and motivate for change by organising workshops & fostering exchange about relevant topics.

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EMPOWER

We connect for personal and professional growth and offer customised consultancy, mentoring, coaching, connecting business with high potentials.

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EXPOSE

We offer diverse formats providing visibility for women who want to move forward and for men who support female careers.

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PROMOTE

We make change happen by making females more visible and designing innovative formats that enable people and organizations to dare change.

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The Deep Dive Learn to Grow workshops build a 10 months AI Leadership Roadmap.

Each individual workshop can be booked separately and will run for 90 minutes, typically on the last Tuesday of the month, from 17:30 to 19:00 CET.

The first workshop is scheduled for Tuesday, February 25th, from 17:30 to 19:00 CET.

Our interactive workshops will be conducted virtually via Microsoft Teams

This masterclass is designed as a connected learning journey:

Part 1 (Jan 7) builds the foundation: mindset, strategy, and leadership principles behind AI-supported networking.

Part 2 (Jan 14) is hands-on and practical: building and activating your AI Agent ReachOut.

? Participation in Part 1 is required to join Part 2, as the second session builds directly on the concepts and tools introduced in the first.

A focused way to kick off the year — with clarity, practical AI insights, and meaningful connections.