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Share your story: Begonia Merayo

Share Your Story

Our net4tec member shares her very personal story with us. As part of the “Share your Story” section, net4tec calls on its members, women and men from the technology industry, to do the same and become visible to the community. Let’s read what she shares with us.

Begonia Merayo, Founder & Managing Director Why Consult powering net4tec

Begonia Merayo

Founder & Managing Director Why Consult powering net4tec

Founder & Managing Director Why Consult powering net4tec

Begonia Merayo in interview with net4tec

Tell us about your early years and where you came from?

I am from Spain, born in La Coruna and raised in Asturias. After studying in Spain and France, I started my career in brand management in large international companies on different continents, developing my leadership profile by driving international business, creating, and transforming B2B/B2C brands and leading multicultural teams.

My pioneering spirit and passion for innovation have shaped my career to this day. After 20 years of management experience, I founded Why Consult in 2011. Since then, my expertise, intercultural experience and passion for entrepreneurial diversity have been key to driving innovation and growth.

In 2018, I founded net4tec nowadays the leading professional network to promote diversity and female careers in STEM and digital business.

Walk me through your work and what you are doing now in the Technology world

I am a woman on a mission: to unlock the power of diversity for organisations, for teams and for yourself.

With Why Consult, I am working on three different channels building an international ecosystem, so that the topic of diversity and inclusion gains more momentum:

  1.  Diversity Recruiting for companies: Attract the best diverse talent to your organization and retain them long-term
  2.  Change management consulting: Bring your Purpose-Driven strategy to life and empower your team on the journey to inclusive diversity
  3.  Networking/community building – Transform your employees into fans and make your employer brand visible in relevant networks


What part of what you do, you love the most?

Making an impact: and bringing women into leadership positions, supporting female talent to grow and have the career they deserve based on their competence and ambition.

Breaking silos and collaboration: working with companies teams and talents, transforming employees into fans and fostering a new culture of leaders who embraces diversity, equality and inclusion as key drivers of innovation,

Innovate: develop sustainable business models and harness the power of technology to help us build a bright and successful future together.



What apps/software/tools can't you live without?

LinkedIn: as the larger and international professional network,

Canva: as the eassy to work visualisations tool

Deepl: hen you speak many languages but anyhow none right, deepl is the best companion! and

GenerativeAI Apps: as the best partner for the development of new concepts, business models and great happenings in all languages and visualization.

What's the best advice you've ever received?

Every woman on the career ladder has the duty to bring another woman with her”, quite inspired by Madeleine K. Albright’s quota: “There is a special place in hell for women who don’t help other women.”

Anything else you want to share? :-)

What motivates me? To fulfill the mission closing the gender gap in the technology world with the power of the net4tec | 4 feMale careers in technology community and shaping a new culture of leaders, with a new understanding of how to work together and create a brilliant future #togethermatters #thenewfaceofleadership

Join us at net4tec and realize your full potential as a woman or man in the technology world becoming a pioneer! https://net4tec.com/registration-premium-member/

Discover other Stories from the net4tec community

Discover other Stories from the net4tec community

Together we shape a new Face of Leadership

Now it’s your turn: share your story with us, make your visible and connect with your peers among the net4tec community