#women #career #digital #business #technology

Astrid Bohé

"If you don't like change, you're going to like irrelevance even less!"

Digital Business transformation leader | Consulting Partner

What means career for you?

Career means for me constantly advancing my skills and learning in order to make a positive and sustainable impact for my company and my clients. I am combining my strength and my passion to take on new challenges in order to create value. I like to stay one step ahead of my clients in order to help them get “Future ready”

What inspires you?

I get inspired by working with passionate and smart people. Working together on solving problems and answering new questions esp. on topics like AI & analytics and future customer experience design. Jointly I like to strategize on the impact of these areas in and for the future. Often I am intrigued by the different perspectives which help me finetuning my thinking and advance.
I get very inspired by spending time by the ocean, feeling the strong impact of nature and get reminded to stay humble.

What was your biggest professional challenge and how have you solved it?

My biggest professional challenge was working on topics that I did not believe were adding value and having a positive impact. I collected the facts and made a case that focussing the resources differently would benefit all parties much more. This was perceived very positive and brave by some, but also was partially rejected. The initiate was continued by another team, but eventualy stopped as it only burned more money without showing positive impact.

What is the worst advice someone has ever said to you?

I am a strong believer of using my strength wisely and focus on the right things – therefore the advice of „just close your eyes and let´s got“ was a bad advice for me. It very often leads to the wrong direction and actions:

What importance have career networks for you in your professional career?

In today´s Digital world “career networking” is a crucial skill but also an art in order to be successful and impactful. Digital technology offers us a huge variety of tools and networks and therefore unlimited opportunities. But we should always be aware that when networking digitally we are dealing with people and therefore should be always respectful and keep the balance between “give & take”. Never before it was easier to communicate truly on a global scale and find the right support but also great opportunities to support others.

What is the learning or advice you would like to share with other women?

I like to share a quote from Michelle Obama:
“When someone is cruel or acts like a bully, you do not stoop to their level. When they go low, we go high.”
I today´s world where there are still (surprisingly) toxic leadership situation, this quote seems as a good advice.

What are you passionate about?

My passion is designing and implementing relevant and contextual customer experiences for companies. Customer experience is today´s marketing and one of the biggest differentiators, companies can leverage. Brand loyalty is significantly going down while experience loyalty is going up. I really enjoy helping companies design their customer experience for the day after tomorrow leveraging data and AI.

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