Begonia Vazquez Merayo is an international leadership expert, entrepreneur, and certified business coach with over 20 years of experience in management, sales, marketing, and tech consulting.

As Managing Director of Why Consult and Founder of net4tec | 4 WoMen Careers in Technology, she empowers diverse talents to thrive in the digital age. Her mission is to leverage the power of diversity for organizations, teams, and executives.

With a pioneering spirit and two decades of C-suite experience in global corporations driving brands internationally, Begonia founded Why Consult in 2012 to champion diversity as a catalyst for innovation. Since then, she has supported companies in recruiting and retaining women up to board level and advised C-level decision-makers on shaping the future of work and building a new culture of leadership.

In 2018, she launched net4tec, a global network now counting over 2,000 members, dedicated to advancing women’s careers in technology through an international ecosystem and strong community support.

Begonia is a serial entrepreneur, advisory board member, coach, mentor, and sought-after keynote speaker in the DACH region and internationally. She is known for her dynamic, results-driven approach, helping leaders transform their careers through purpose, inclusion, and innovation.

She is a Pioneer, Premium Member, and Chairwoman of the Board at net4tec.