#women #career #digital #business #technology

Alina Kukarina

"Create innovation with a purpose"

Digital Transformation Consultant | Digital Purpose Consulting

What means career for you?

Do work that you love. Provide value for others. Learn and share your experience. Be heard and seen where you need to be heard and seen.

What inspires you?

Every single person that has built something – a business, a product, a service, a piece of art – for the benefit of others.

What was your biggest professional challenge and how have you solved it?

I encountered the sentence “It’s not that easy” several times when I was aiming for a goal and discussing the path to get there with others. While things may not be easy, they certainly won’t become easier by waiting. Maybe the best way to counter would be: “That’s why I want to do it.”

What is the worst advice someone has ever said to you?

“You need to focus on just one thing.” That might be true, but not for everyone. Especially for a person with broad interest, this might work for a while, but you will get restless. So, pursue what you are passionate about when you are passionate about and seek out opportunities that resonate with you.

What importance have career networks for you in your professional career?

They are a great way to connect with people, to have inspiring conversations and ultimately, find support and get supported.

What is the learning or advice you would like to share with other women?

Learning is the best thing you can do! Learn everything that is of interest to you – because you are curious about it, not because you “should” do it or it “might be useful someday.” And never shy away from any topic that seems challenging – that is when people learn best!

What are you passionate about?

I am passionate about change. I love the way it transforms organizations, things, people, and minds. And whatever the reason for this change, it always comes down to people learning, accepting, adopting, and reshaping the way they work or live. It can be a great example of resilience.

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